YKA(SZ:300999) 3 6 Ke·2026-01-16 00:35Core Viewpoint - Kellanova's Chinese business will transition from a joint venture model to full ownership by Mars, marking a significant shift in its operational strategy in China [3][9]. Group 1: Transaction Details - The transaction involves the transfer of 50% stakes in two joint ventures, Kellogg's Shanghai and Kellogg's Kunshan, from Yihai Kerry to Mars Wrigley, with a total transaction value of $60 million (approximately 418 million RMB) [4][6]. - The stakes are valued at $45 million for Kellogg's Shanghai and $15 million for Kellogg's Kunshan, with the deal expected to close on the third business day after all conditions are met [8][4]. Group 2: Financial Performance - Mars Wrigley reported a registered capital of $91.49 million, with projected revenues exceeding 15 billion RMB and a net profit of nearly 860 million RMB for the year 2024 [4]. - Kellogg's Shanghai generated approximately 290 million RMB in revenue and 47.6 million RMB in net profit for 2024, while Kellogg's Kunshan had revenues of about 130 million RMB and net profits nearing 7.6 million RMB [6]. Group 3: Market Position and Future Opportunities - The acquisition allows Mars to fully control Kellanova's operations in China, enhancing its portfolio in the snack food sector, particularly in the salty snack category, where it previously had limited presence [19][15]. - Kellanova's market share in the Chinese oatmeal sector is currently at 5.3%, indicating significant room for growth under Mars's management [17]. - The integration of Kellanova's products, such as Pringles and breakfast cereals, into Mars's existing portfolio could lead to enhanced market penetration and innovation in the Chinese snack market [19][15].