创始人张勇，“重新”掌舵870亿海底捞

Core Insights - The changing consumer preferences are reflected in the shifts within the dining market, indicating that no single restaurant format can remain dominant indefinitely [1] - The current best solution for the restaurant industry is a focus on supply chain and standardization, which has led to higher valuations for supply chain companies compared to traditional restaurant businesses [1] - The capital market's preference has shifted towards tea beverage companies, which are currently valued higher than traditional dining establishments, a trend unlikely to reverse in the short term [1] Company Analysis - Despite achieving record performance, leading restaurant chain Haidilao has not seen a recovery in its valuation, indicating a disconnect between operational success and market perception [3] - Haidilao's rapid expansion from over 300 stores at its IPO to 1,300 stores by 2022 did not translate into proportional revenue growth, resulting in a net loss of 4.163 billion yuan in 2021 [6] - Under the leadership of Yang Lijuan, Haidilao shifted from aggressive expansion to a more conservative approach, leading to a revenue recovery to 41.453 billion yuan and a net profit of 4.499 billion yuan by 2023 [9] Market Dynamics - The restaurant industry is experiencing accelerated rotation effects, with the tea beverage sector expanding more easily and attracting more capital due to lower investment requirements compared to the hot pot industry [12] - Haidilao's attempts to diversify through the "Red Pomegranate Plan" and the introduction of multiple brands have not yielded the expected results, with revenue and net profit showing only slight increases and subsequent declines [10] - The valuation of tea beverage companies like Mixue Ice City is nearly double that of Haidilao, despite Haidilao's larger revenue scale, highlighting the market's preference for lighter asset models [12] Consumer Behavior - Changes in consumer preferences are causing significant impacts on the restaurant industry, with a noted decline in the performance of previously popular snack brands due to shifting tastes [14] - Haidilao's table turnover rate increased to 4.1 times per day in 2024 but fell to 3.8 times in the first half of 2025, indicating a decrease in customer traffic and average daily sales [14] - The higher price point of hot pot compared to tea beverages makes consumers more sensitive to pricing, contributing to the challenges faced by Haidilao [14]