GREE(SZ:000651) Sou Hu Cai Jing·2026-01-16 02:47Core Insights - The article discusses the dual impact of entrepreneur super individual IP on business development, highlighting both the benefits and potential risks associated with it. It introduces the STRATEGY model, which provides a systematic solution for businesses to leverage IP value while mitigating risks. Group 1: Benefits of Super Individual IP - Super individual IP can significantly shorten the brand premium process through trust endorsement effects, as seen with Tesla, where consumers are willing to pay a premium of about 30% for Elon Musk's vision [1]. - It accelerates resource absorption and integration, exemplified by Luo Yonghao attracting investments from 26 institutions, increasing financing efficiency by five times [3]. - The presence of an entrepreneur's personal IP can enhance market response speed, with Xiaomi's product launch events showing that 65% of traffic focused on Lei Jun's speeches, leading to a 90% increase in product conversion rates [4]. Group 2: Costs of Super Individual IP - Over-reliance on an entrepreneur's personal IP can dilute brand assets and create succession challenges, as evidenced by the low confidence index of "post-90s" investors in Gree at 57, compared to Midea's 82 [5]. - Companies may fall into innovation path dependency, with Gree's R&D investment ratio dropping to 2.8%, while Haier's is at 4.1%, indicating a decline in innovation capability [6]. - Misstatements by entrepreneurs can lead to public backlash, as shown by Yu Minhong's controversial internal letter, which sparked negative reactions from employees [7]. - Over-dependence on a founder's personal IP can suppress mid-level decision-making capabilities, potentially weakening the company's market responsiveness [8]. Group 3: STRATEGY Model for Management - The STRATEGY model includes eight dimensions: Strategic Positioning, Talent Cultivation, Risk Control, Alignment Mechanism, Technology Empowerment, Ethical Governance, Global Vision, and Youth Engagement, providing a comprehensive framework for businesses [10]. - In Strategic Positioning, companies should balance IP exposure with corporate investment at a 5:5 ratio to avoid resource misallocation [10]. - Talent Cultivation can be enhanced through a shadow CEO program to develop a succession plan, ensuring long-term business sustainability [11]. - Risk Control involves establishing a public opinion firewall and a brand dilution warning model to mitigate risks associated with high founder visibility [12]. - The Alignment Mechanism suggests leveraging social media to convert entrepreneur IP traffic into product pre-sale traffic [13]. - Technology Empowerment recommends using advanced technologies to improve communication efficiency and consistency in brand messaging [15]. - Ethical Governance emphasizes the need for an ESG evaluation system to align entrepreneur IP with corporate social responsibility [15]. - Global Vision focuses on adapting entrepreneur IP to local markets for better integration [15]. - Youth Engagement strategies should cater to Gen Z communication preferences to connect with younger consumers effectively [16]. Group 4: Case Studies and Implementation Pathways - The positive case of Lei Jun and Xiaomi illustrates effective IP management, with a binding degree of 50% and a personal content share below 30% during events [17]. - The negative case of Li Ning highlights the risks of brand dilution and failure to resonate with younger consumers, leading to market share loss [18]. - The implementation of the STRATEGY model is divided into four stages: Emergence, Growth, Maturity, and Iteration, each with specific focus areas for developing entrepreneur IP [20]. - In the Emergence stage, establishing an IP health radar chart is crucial for assessing brand status [21]. - During the Growth stage, setting a personal influence contribution threshold below 40% helps maintain a balance between personal and corporate branding [22]. - The Maturity stage emphasizes the need for IP asset corporatization to enhance market value and risk resilience [23]. - In the Iteration stage, initiating a digital immortality plan using technologies like AI and VR can preserve the essence of the personal brand [24]. Group 5: Correction Mechanisms - Establishing a market sentiment beta coefficient model can help monitor user feedback and adjust IP strategies accordingly [25]. - A circuit breaker mechanism should be in place to halt all related communication activities if negative sentiment exceeds a threshold for five consecutive days, allowing time to manage the situation [26].