Core Viewpoint - The company, Xiaocaiyuan, has announced a partnership to establish a joint venture aimed at enhancing its e-commerce and local lifestyle business, which includes online shopping and community instant stores [1] Group 1: Joint Venture Details - Xiaocaiyuan will collaborate with Deng Gaoke and Tian Chunying, contributing a total of 2 billion yuan (1400 million yuan from Xiaocaiyuan, 500 million yuan from Deng Gaoke, and 100 million yuan from Tian Chunying) to form the joint venture [1] - The joint venture will operate as a non-wholly owned subsidiary of Xiaocaiyuan and will focus on four main business areas: comprehensive e-commerce, local lifestyle, supply chain operations, and fourth-party distribution [1] Group 2: Strategic Goals - The transaction is expected to facilitate efficient resource allocation within the group and leverage the strengths of technology, channels, and talent from all parties involved, creating synergies to enhance overall operational efficiency [1] - The joint venture aims to explore the growth potential of quality supply chain resources and develop a new food consumption platform that integrates online shopping, community retail, and instant dining, thereby increasing brand value and market share [1] Group 3: Retail Strategy - Xiaocaiyuan plans to utilize its own products, such as rice and oil, for sales through both online platforms (like JD.com, Taobao, Douyin, and its own mall) and offline channels, including shopping malls and stores [2] - Future collaborations with suppliers or supply chains are anticipated to develop more products to meet the demands of the new retail channels [2]
小菜园进军“社区即食小店”与线上商城