XIAOMI(HK:01810) 3 6 Ke·2026-01-16 07:35Core Viewpoint - Xiaomi's founder and CEO Lei Jun emphasizes the company's stance against "small character marketing" practices in the automotive industry, while unveiling details about the new Xiaomi SU7 and the 7-year low-interest financing policy for the Xiaomi YU7 [1][4]. Group 1: Xiaomi SU7 Details - The new Xiaomi SU7 is set to launch in April 2026, with a starting price of 229,900 yuan and a reservation deposit of 1,000 yuan, refundable after the launch [5]. - The SU7 features a silicon carbide high-voltage platform, with the standard version offering a range of 720 km, the Pro version 902 km, and the Max version 835 km, all equipped with laser radar for full auxiliary driving capabilities [5]. - The vehicle will be available in nine color options, retaining four from the previous model and introducing three new colors, including Capri Blue [5]. Group 2: Marketing Practices - Lei Jun criticizes the industry's common practice of misrepresenting voltage specifications, advocating for transparency and accuracy in marketing [4]. - The company aims to set a higher standard for marketing practices, encouraging the use of clear and complete information rather than relying on industry norms [4]. Group 3: Financing Policy - Xiaomi introduces a 7-year low-interest financing policy for the YU7, applicable to orders placed by February 28, 2026, with a minimum down payment of 49,900 yuan and monthly payments starting at 2,593 yuan [7]. - This financing initiative follows a similar policy recently announced by Tesla, indicating Xiaomi's responsive approach to market trends [7]. Group 4: Second-Hand Market Concerns - Concerns regarding the second-hand value of the Xiaomi SU7 have been addressed by company representatives, who attribute exaggerated claims in the media to second-hand car dealers seeking attention [9]. - Lei Jun acknowledges the negative impact of sensationalized media coverage on the company's reputation, highlighting the need for accurate information dissemination [9].