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Core Viewpoint - Douyin is launching a "Anti-Fraud Spring Festival" campaign to raise awareness about various scams prevalent during the Chinese New Year, utilizing engaging short videos featuring well-known creators to educate users in an entertaining manner [1][2]. Group 1: Focus on Scams - The "Anti-Fraud Spring Festival" campaign specifically targets common scams that spike during the holiday season, such as impersonation of Douyin customer service, fake ticket sales, and various fraudulent welfare schemes [2][3]. - Notable scams include fake customer service calls that trick users into sharing personal information or clicking phishing links, as well as "fake express delivery" scams where victims receive low-value gifts and are led to fraudulent websites [2][3]. - Emotional scams, particularly "pig-butchering" schemes, exploit vulnerable groups, especially the elderly, by masquerading as caring partners or health experts to gain trust and solicit money [2][4]. Group 2: Creator Involvement - Douyin has enlisted well-known actors and influencers to portray these scams in relatable scenarios, making the anti-fraud messages more impactful and memorable for viewers [3][4]. - The involvement of familiar faces has led to increased engagement, with users sharing these educational videos within family groups, effectively spreading anti-fraud knowledge [4]. Group 3: Technical Measures - Douyin has established a robust anti-fraud governance system, enhancing its technical defenses to protect users from scams [5][6]. - The platform's "Verification Assistant" feature has been upgraded to help users identify fraudulent activities, with over 10 million cumulative uses and successful prevention of scams for more than 120,000 users [6]. - Douyin has also implemented measures to block over 20 million fraudulent accounts and intercept more than 200 million scam messages daily, reinforcing its commitment to user safety [6].