科大讯飞推出SuperAgent智能体平台破解复杂营销难题

Core Insights - The article discusses the launch of the SuperAgent intelligent marketing platform by iFlytek, highlighting the evolution of AI in marketing from a Copilot model to an Agent model, which enhances marketing efficiency and effectiveness [1][2] Group 1: SuperAgent Platform - iFlytek's SuperAgent framework aims to address complex marketing challenges that current Agents cannot solve, emphasizing the need for intelligent planning, multi-party collaboration, and closed-loop iteration capabilities [1] - The SuperAgent platform is built on iFlytek's deep reasoning capabilities and extensive marketing data, creating a measurable and advanced productivity system [2] Group 2: Industry Impact - The AI technology wave presents three core opportunities for the marketing industry: efficiency revolution, deeper insights, and model innovation, transitioning the industry from labor-intensive operations to value delivery models [2] - iFlytek's AIMarX has established partnerships with over 1,800 clients across more than 100 countries, indicating its global reach and influence in the marketing sector [2] Group 3: Future Outlook - The future of marketing relationships is expected to shift from B2C to a B2A2C model, where marketing evolves into A2A interactions between intelligent agents, fostering closer connections between brands and consumers [2]