Core Viewpoint - Moutai is expanding its distribution of the affordable Flying Moutai by easing application requirements for corporate clients, allowing them to purchase at a price of 1499 yuan for a 500ml bottle without additional product bundles or bottle returns [2][6]. Group 1: Policy Changes - Moutai has relaxed its application criteria for corporate clients, now only requiring a tax payment of 1 million yuan from the previous year to apply for the affordable Flying Moutai [2][5]. - The previous requirements, which included company capital, social insurance participation, and product bundles, have been eliminated [5][6]. - Only one industry restriction remains: applicants cannot be liquor specialty companies, while some regions specify that applicants cannot be pre-packaged liquor enterprises [2][5]. Group 2: Product Availability - In addition to the 500ml Flying Moutai, corporate clients can also apply to purchase other Moutai products at current retail prices, including various Moutai offerings like kilogram Moutai and vintage Moutai [2][6]. - Moutai currently operates 42 self-operated outlets across the country, facilitating this new purchasing policy [3]. Group 3: Market Impact - The new policy is expected to attract more inquiries from corporate clients, especially as the Spring Festival approaches, which may lead to increased demand [6]. - Industry experts suggest that the return of Moutai prices to more accessible levels will allow small and medium-sized enterprises, individual entrepreneurs, and middle-class families to become new consumers of Moutai, thereby expanding its customer base and consumption scenarios [7].
茅台自营门店:民企纳税百万可申购平价飞天 不需返瓶