茅台自营门店：民企纳税百万可申购平价飞天，不需返瓶

Core Viewpoint - Moutai is expanding its distribution of affordable "Flying Moutai" by allowing eligible private enterprises to purchase at a fixed price of 1499 yuan for a 500ml bottle, with fewer restrictions compared to previous years [1][4]. Group 1: Policy Changes - Moutai has relaxed its purchasing criteria for private enterprises, now only requiring a tax payment of 1 million yuan from the previous year to apply for the purchase of "Flying Moutai" [1]. - The new policy eliminates previous requirements such as registered capital, number of employees, and product bundling, making it easier for businesses to apply [4]. - There is only one industry restriction: applicants cannot be liquor specialty companies, while some regions also restrict liquor packaging companies [1]. Group 2: Product Availability - In addition to "Flying Moutai," enterprises can apply to purchase other Moutai products at current retail prices, including various well-known Moutai offerings [1]. - Moutai currently operates 42 self-operated outlets across the country, providing a wider reach for potential buyers [2]. Group 3: Market Response - The new policy has generated significant interest among businesses, with many inquiries reported at self-operated stores, indicating a strong demand for affordable Moutai [5]. - Industry experts suggest that the return to affordable pricing will attract a broader consumer base, including small businesses and middle-class families, thereby increasing Moutai's market penetration [6].