茅台：民企纳税百万可申购平价飞天

Core Insights - Moutai is expanding its distribution of the affordable Flying Moutai by allowing private enterprises with a tax payment of 1 million yuan to apply for purchase at a price of 1499 yuan for a 500ml bottle, with fewer restrictions compared to previous years [1][4] Group 1: Policy Changes - The new policy eliminates previous requirements such as company registered capital, social insurance participation, and mandatory purchase of product bundles [1][4] - The only remaining industry restriction is that applicants cannot be liquor specialty enterprises, while other types of businesses are eligible [1] - The requirement for bottle returns has also been removed, simplifying the purchasing process for enterprises [4] Group 2: Market Response - The new policy has generated significant interest among businesses, with reports of high inquiry volumes at various Moutai self-operated stores [5] - Retailers are advising eligible enterprises to act quickly to secure their purchases before the upcoming Spring Festival, as demand is expected to surge [6] Group 3: Future Considerations - There are indications that Moutai may introduce additional purchasing policies for enterprises with annual tax payments below 1 million yuan, although details are currently uncertain [7] - Industry experts suggest that the return to affordable pricing for Moutai will attract a broader consumer base, including small business owners and middle-class families, potentially increasing overall consumption [7]