2026年苹果首翻车，灵动岛成广告重灾区，“岛上广告”成趋势？

Core Viewpoint - The article discusses the controversy surrounding the use of Apple's "Dynamic Island" feature by various apps, particularly Duolingo, to display advertisements, which is against Apple's design guidelines [1][4][15]. Group 1: Dynamic Island Usage - Since the introduction of the "Dynamic Island" design with the iPhone 14 Pro in 2022, major smartphone manufacturers have adopted similar features, with the primary function being to display real-time activities [1][3]. - Duolingo was reported for using the "Dynamic Island" to push advertising messages, which Apple explicitly prohibits [1][4]. - The "Dynamic Island" has become a prime target for advertising due to its high user interaction frequency [3][7]. Group 2: Advertising Controversy - Duolingo justified its actions by claiming it was merely recommending its Super Duolingo membership, not advertising, despite the countdown style making it appear promotional [4][7]. - Other shopping platforms have also misused the "Dynamic Island" for promotional messages, indicating a broader trend of advertising encroachment [5][7]. - The controversy has led to user backlash, with many expressing intentions to uninstall the Duolingo app after receiving ads [4][5]. Group 3: Regulatory Environment - Apple has established clear guidelines for what can be displayed in the "Dynamic Island," emphasizing that it should only show ongoing tasks or status information directly related to user activities [8][10]. - The regulatory approach for iOS is stricter compared to Android, where the lack of a unified standard makes it harder for developers to exploit similar features [10][13]. - Despite the potential for misuse, Apple has not taken stringent measures to prevent advertising in the "Dynamic Island," suggesting a complex balance between user experience and revenue generation [15][17]. Group 4: Market Implications - The article highlights the growing trend of using high-frequency interaction areas for monetization, with both iOS and Android exploring ways to capitalize on these features [15][17]. - The "Dynamic Island" represents a significant opportunity for advertising due to its fixed position and perceived legitimacy as a system-level interaction [15][17]. - The ongoing commercialization of such features raises concerns about maintaining a balance between user utility and profitability [17].