Group 1 - The core viewpoint of the article emphasizes the need for a shift from experience-driven to intelligence-driven marketing, facilitated by the introduction of the SuperAgent application framework by iFlytek [1] - The marketing industry is facing a deep-seated dilemma due to fragmented data across platforms, which hinders the effective application of AI, as highlighted by Ronen Mense from AppsFlyer [1] - The complexity of global marketing is increasing exponentially, with diverse market levels and significant cultural differences, making traditional manpower insufficient to address these challenges [1] Group 2 - AI is evolving from a functional tool to a foundational architecture that must address real business pain points to drive industry transformation, as stated by iFlytek's senior vice president [2] - There is a consensus that single technological breakthroughs are inadequate for solving systemic issues, necessitating an ecological restructuring of the marketing industry [2] - The traditional marketing collaboration model is changing, requiring cross-functional workflows to optimize strategies and improve creative processes [2] Group 3 - A forward-looking judgment presented by iFlytek's vice president indicates that SuperAgent will evolve marketing relationships from B2A (Brand to Agent) to B2A2C (Brand to Agent to Consumer), positioning AI as a smart bridge between brands and consumers [3]
科大讯飞推出SuperAgent应用框架,驱动营销关系演进至B2A2C丨最前线