亏了700亿美元之后，Meta向元宇宙“挥刀”

Core Insights - The concept of the metaverse, once seen as the "future of the internet," is now viewed as a burden, with Meta announcing a 10% layoff in its Reality Labs division, affecting around 1,500 employees, as it shifts resources from the metaverse to AI [2][4] - Over the past five years, Meta's metaverse business has incurred losses exceeding $70 billion, with a single-year loss of $13.2 billion in 2024 against revenues of only $2.1 billion [3][4] - The decline of the metaverse reflects a broader trend of capital retreating from overly optimistic expectations to a more pragmatic approach in the tech industry [5] Financial Performance - Reality Labs has accumulated losses of over $70 billion in five years, with 2024 alone seeing a loss of $13.2 billion and revenues of only $2.1 billion [3] - The Quest VR headsets have sold millions, but user engagement is low, with many users abandoning the devices after minimal use [3] - Horizon Worlds has seen a drastic drop in active users, from 3 million at launch to fewer than 150,000 by the fourth quarter of 2024 [3] Strategic Shift - Meta plans to cut up to 30% of its metaverse-related budget and halt collaborations for the Horizon OS system, reallocating resources to AI [4] - The layoffs primarily target core developers in the metaverse projects, including game designers and VR engineers, with several VR game studios being shut down [4] - The shift towards AI is seen as a response to the immediate need for efficiency in Meta's core advertising business, contrasting with the long-term investment required for the metaverse [4] Industry Trends - Major tech companies, including Microsoft and Disney, are also retreating from metaverse initiatives, indicating a collective industry shift away from the concept [6] - The metaverse faces significant challenges due to technological maturity, business models, and content ecosystems, with a lack of compelling applications that provide unique value [7][8] - The rise of AI is creating a stark contrast, as it requires less user investment and offers immediate benefits, while the metaverse demands higher time and resource commitments from users [8][9] Future Outlook - Experts suggest that the metaverse's breakthrough will depend on developing a "killer application" in a specific vertical that can drive market adoption [7] - The integration of AI technologies is crucial for enhancing content creation efficiency and addressing the cost barriers in the metaverse [9] - Future advancements in hardware and the establishment of open industry standards are necessary to create a cohesive digital world, moving beyond isolated platforms [9]