KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-18 14:58Core Viewpoint - The article discusses the recent changes in the purchasing conditions for Moutai's Flying Moutai liquor, highlighting a shift in sales strategy and the opening of new purchasing opportunities for private enterprises [1][3]. Group 1: Purchasing Conditions - Moutai's self-operated stores have relaxed the purchasing requirements for private enterprises, allowing those with an annual tax amount of over 1 million yuan to purchase the 53-degree 500ml Flying Moutai at a price of 1499 yuan [1]. - Different regions have varying purchasing conditions, but all self-operated stores consulted did not mention restrictions on new enterprise customers when asked about the application process [1]. - In Ningxia, the purchasing conditions have been relaxed compared to previous years, and the purchase of Flying Moutai does not require the purchase of other products [3]. Group 2: Sales Strategy - Moutai has announced a new market operation plan for 2026, which includes adjustments in product systems, operational models, channel layouts, and pricing mechanisms [3]. - The company is transitioning from a traditional sales model of "self-sale + distribution" to a multi-dimensional marketing system that includes "self-sale + distribution + agency + consignment" to better meet consumer demand [3]. - The new strategy aims to establish a five-channel layout that includes wholesale, offline retail, online retail, catering, and private domain, integrating online and offline approaches to create a consumer-centric ecosystem [3].