Giant Network(SZ:002558) Zhi Tong Cai Jing·2026-01-19 01:33Core Insights - Giant Network has integrated AI large model capabilities into its popular mobile game "Supernatural Action Group," marking a significant advancement in gameplay by allowing AI-driven NPCs to interact with players in real-time [1][3][6] Group 1: AI Integration in Gaming - The new "AI Large Model Challenge" feature allows AI-driven NPCs to act as real opponents, engaging in voice communication and mimicking human player behavior, enhancing the gaming experience [3][4] - Over 25 million matches have involved AI participation, making it one of the most discussed new features among players [3][4] - This implementation is seen as a landmark case in the industry, being the first to fully embed AI capabilities into a high DAU product [3][6] Group 2: Gameplay Dynamics - Unlike traditional scripted NPCs, the AI NPCs in "Supernatural Action Group" possess advanced decision-making abilities, creating a more unpredictable and engaging gameplay experience [4][6] - The AI NPCs utilize technologies such as ASR, LLM, and TTS to understand player semantics and generate strategies based on real-time game conditions [4][6] - The introduction of AI has sparked significant player engagement on social media, with discussions around the AI's ability to blend in with human players [4][6] Group 3: Industry Implications - The successful integration of AI into core gameplay represents a shift in the gaming industry, moving from AI as a tool to AI as a driver of gameplay and content [6][7] - Giant Network has previously explored AI in social deduction games, accumulating valuable experience that contributed to the current implementation [7] - The company is committed to further exploring scalable and sustainable innovations in AI-driven gameplay, indicating a long-term vision for AI in gaming [7]