近5万辆，稳居第一！从宇通客车2025成绩单看行业升级路径

Core Insights - Yutong Bus achieved a total sales of 49,518 buses in 2025, marking a year-on-year growth of 5.54%, with both large and medium buses showing positive growth compared to 2024, indicating a stable development trend in the market [1] - The Chinese bus market is transitioning into a "stock competition" phase, where leading companies leverage their comprehensive strengths in technology, products, and brand to dominate the market [1] - Yutong's sustained leadership is attributed to its precise insights into the evolution of various market segments and its ability to innovate products that meet user-specific needs [1] Industry Performance - In 2025, the Chinese bus industry saw a steady growth with 137,212 buses sold, representing an 8.84% increase year-on-year, driven by a shift in user purchasing logic from price to total lifecycle cost, reliability, after-sales service, and brand value [2] - Yutong's competitive advantage is particularly pronounced in the new energy sector, with sales of 18,356 new energy buses in 2025, reflecting a significant year-on-year growth of 22.94% [2] - By the end of 2025, Yutong's cumulative sales of new energy buses exceeded 210,000 units, highlighting its strong market position [2] Product Innovation - Yutong's impressive market performance is underpinned by its ability to integrate industry trend insights with systematic innovation, as evidenced by its 2025 product lineup [3] - The company launched several innovative products targeting the tourism market, including the Tianyu S12 and T7 series, which cater to high-end travel and business reception needs [3] - Yutong's new products are designed to provide comprehensive operational solutions for various scenarios, demonstrating its capability to respond to market trends effectively [3][6] Market Dynamics - The competitive landscape is undergoing a transformation, with a focus on "quality competition" rather than mere availability, emphasizing the importance of technological depth and product reliability [2][4] - Yutong's product innovations are not merely about introducing new models but are strategically aligned with market trends to offer precise solutions for different segments [6] Global Expansion - Yutong's export performance remains strong, with 17,149 buses exported in 2025, achieving a year-on-year growth of 22.49%, reinforcing its leading position in the global market [7] - The company is transitioning from merely exporting products to exporting entire supply chains and technologies, with operations established in 16 countries [7] - By the end of 2025, Yutong's cumulative export volume approached 130,000 units, reflecting a significant advancement in its global strategy [7] High-Quality Development - Yutong is driving the bus industry from "scale competition" to "value competition" through a diversified product network that covers global markets [9] - The company is also contributing to the upgrade of "Made in China" to "Intelligent Manufacturing in China" through its innovative and value-driven approach [9]