Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with Harper's Bazaar marks the launch of two new products, "Jilu" and "Qicui," which embody the concept of "fresh nutrition" and have received recognition from various stakeholders [1][10]. Group 1: New Product Launch and Innovations - Feihe has introduced the world's first fresh raw material traceability system for infant formula, establishing "raw material freshness" as a core evaluation dimension for milk powder freshness [2][4]. - The new traceability system allows consumers to access production information of key ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and safety in product selection [4][6]. - The new products "Jilu" and "Qicui" utilize Feihe's fresh raw materials, achieving a freshness improvement of at least 23 times compared to traditional imports [10][21]. Group 2: Industry Impact and Standards - Feihe's initiatives are seen as a driving force behind the third "freshness revolution" in the infant formula industry, redefining industry standards for "fresh vitality" [2][6]. - The company has established a fully controlled supply chain for core raw materials, which supports the launch of the traceability system and promotes higher standards in the industry [8][21]. - Feihe's commitment to research and development has positioned it as a leader in the Chinese infant formula market, with significant achievements in maternal milk research and patent acquisition [16][19]. Group 3: Stakeholder Engagement and Brand Ambassadors - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and quality in choosing Feihe products [10][14]. - The discussions among mothers at the event highlighted the real-life experiences and feedback regarding the new products, reinforcing the brand's "fresh nutrition" philosophy [15][22].
飞鹤引领"鲜活营养"革新 全球首个奶粉新鲜原料溯源系统闪耀鲜活盛典