Core Viewpoint - The event "Seeking Traces · Fresh Vitality Ceremony" held by Feihe in collaboration with "Harper's Bazaar" marks the launch of two new products, "Jicui" and "Qicui," which embody the new standard of "fresh nutrition" in infant formula. The introduction of the world's first fresh raw material traceability system for infant formula is a significant milestone in the industry, redefining the standards of freshness and safety in the sector [1][3][12]. Group 1: New Product Launch and Innovations - Feihe has launched two new products, "Jicui" and "Qicui," which utilize the newly established fresh raw material traceability system, achieving a freshness improvement of at least 23 times compared to traditional imported ingredients [5][12]. - The traceability system allows consumers to access detailed production information of core ingredients like whey protein and lactoferrin through a simple QR code scan, enhancing transparency and trust in product safety [3][4]. - The new products are designed to closely mimic the nutritional profile of breast milk, focusing on the synergistic effects of nutrients rather than just increasing individual nutrient levels [10][12]. Group 2: Industry Impact and Standards - Feihe's introduction of the fresh raw material traceability system signifies a third revolution in the freshness of infant formula, setting a new benchmark for the industry [3][4]. - The company has established a fully controlled supply chain for core raw materials, which supports the production of fresh and safe infant formula, thereby enhancing the overall quality standards in the industry [4][5]. - Feihe's commitment to research and development has led to significant advancements in the understanding of breast milk and its active nutrients, positioning the company as a leader in the field of infant nutrition [8][10]. Group 3: Brand Ambassadors and Consumer Engagement - The event featured brand ambassadors like Zhu Zhu and Xi Mengyao, who shared their personal experiences and emphasized the importance of transparency and freshness in infant nutrition [6][7]. - The engagement of celebrity mothers in discussions about the "fresh vitality" of infant formula highlights the growing consumer demand for quality and safety in baby food products [7][12]. - Feihe's focus on scientific validation and clinical trials for its products aims to build consumer confidence and establish a new standard for selecting infant formula [10][12].
飞鹤上线全球首个奶粉新鲜原料溯源系统 重新定义“鲜活营养”行业标准