加速下沉，叮咚买菜连开泰州、盐城两城

Core Insights - Dingdong Maicai, an online fresh grocery platform, has officially launched operations in Yancheng, Jiangsu, enhancing local shopping options for residents [1][3]. Group 1: Market Expansion - The opening coincides with the pre-Spring Festival shopping peak, introducing popular products like the "True Assurance Fish" series to the Yancheng market [3]. - Dingdong Maicai has previously entered Taizhou and is now deepening its strategic presence in Jiangsu, focusing on a "narrow and deep" supply chain strategy validated in mature markets [4]. Group 2: Product Offering and Services - The platform offers customized processing services such as free slaughtering, filleting, and slicing, catering to the health-conscious consumer trend with over 300 differentiated health products [3][4]. - Unique regional ingredients, including Ningxia Ran Mountain beef and high-altitude frost-hit vegetables, are also available, providing a blend of traditional and novel flavors for festive meals [3]. Group 3: Supply Chain Strategy - Dingdong Maicai emphasizes direct sourcing and full-chain control to avoid homogenized competition, having established direct sourcing bases for seasonal vegetables and quality seafood [4]. - The company has opened over 200 new front warehouses in the Yangtze River Delta region in the past two years, with more than 60% located in third- and fourth-tier cities [6]. Group 4: Operational Efficiency - The fresh grocery sector is characterized by high wastage and seasonal challenges, making it a high-barrier field in instant retail [6]. - Dingdong Maicai leverages digital and information technology to enhance operational efficiency, reduce procurement costs, and optimize profit margins across the supply chain [6]. Group 5: Strategic Vision - The launch in Yancheng is a key extension of the company's regional deepening strategy, aligning with its "4G" strategy focused on good users, good products, good services, and good mindset [6]. - Future plans include exploring expansion into other cities in Northern Jiangsu, aiming to set a new benchmark for instant fresh sales and upgrade local living services [6].