WLY(SZ:000858) 2 1 Shi Ji Jing Ji Bao Dao·2026-01-19 05:58Core Insights - The article highlights the innovative approach of Wuliangye in integrating Chinese liquor into global fine dining, transforming its narrative and expanding its presence from high-end restaurants to everyday consumption [1][4]. Group 1: Global Strategy - Wuliangye is collaborating with the Michelin Guide to enhance its international presence, engaging in over 18 cities worldwide through high-end private dinners and co-created menus with Michelin-starred chefs [2][5]. - The partnership with Michelin signifies a deeper engagement in defining "food and wine pairing" within the global high-end dining context, establishing a voice in consumer experiences [2][4]. Group 2: Cultural Integration - The brand aims to convert the abstract concept of Chinese liquor culture into tangible experiences that global consumers can appreciate through their senses [2][3]. - Wuliangye's strategy includes creating immersive cultural experiences in both domestic and international markets, such as themed restaurants and innovative tasting events [3][5]. Group 3: Emotional and Cultural Connection - The brand emphasizes the importance of emotional and cultural recognition, elevating its brewing philosophy to a core cultural narrative of "harmony and beauty" [3][4]. - By promoting a balanced and harmonious lifestyle through its products, Wuliangye seeks to establish a brand identity that transcends mere consumer goods [4][5].