Qualcomm(US:QCOM) Zhong Guo Qi Che Bao Wang·2026-01-19 07:53Core Insights - The collaboration between Rightware and Qualcomm has led to the launch of the IntelliSphere Reality (ISR) solution, which aims to redefine human-machine interaction (HMI) in smart vehicles, setting a new benchmark in the high-level intelligent driving HMI sector [1][2]. Industry Overview - The automotive industry is rapidly advancing into the AI implementation phase, with electric vehicles becoming the primary platform for AI technologies. HMI is crucial for enhancing user experience and differentiating products among automakers [1]. Solution Features - The ISR solution addresses common issues in traditional smart driving HMIs, such as fragmented displays and information overload, by integrating map data, spatial reality technology, and surround view camera video streams into a single real-time visualization interface [2][5]. - The Qualcomm Snapdragon Ride™ Elite platform provides the necessary computational power and safety architecture to support the ISR solution, ensuring smooth operation of multi-source data processing and real-time rendering [4][5]. Advantages of ISR Solution - Seamless interaction reduces cognitive load by transforming abstract data into visual representations, aligning with the design principle of minimizing distractions in smart cabins [5][6]. - Efficient utilization of computational power optimizes performance loss by synchronously processing AVM data, significantly reducing system performance drain and reserving hardware capabilities for advanced intelligent driving functions [5][6]. - Enhanced driving safety is achieved through a 360° visualization system that integrates map data and environmental perception information, improving safety warning capabilities for drivers [6]. - The ISR solution's strong market adaptability allows it to be integrated across various platforms, facilitating the standardization of advanced intelligent driving features across multiple vehicle brands and models [6]. Company Commitment - Rightware emphasizes its commitment to leveraging its expertise in HMI to drive innovation in smart cockpit and intelligent driving technologies, focusing on user experience and technological iteration to provide competitive solutions for global automakers [6].