“餐饮+食品”双轮驱动 全聚德年货节产品焕新亮相

Group 1 - The core point of the article highlights the upcoming consumption boom in the New Year market, with Quanjude Group launching over 30 products for the festival, 50% of which are new offerings, catering to diverse needs such as family gatherings, gifts, and corporate welfare [1] Group 2 - Quanjude Group has introduced premium family banquet gift boxes that include products from its own brand and other well-known brands, targeting high-end dining scenarios [5] - The company has launched three new snack products during the festival, specifically designed to appeal to younger consumers' desire for fun and emotional connections [5] - Quanjude's strategy for brand rejuvenation focuses on innovation while preserving traditional craftsmanship, with efforts made in new scenarios, products, channels, and content over the past five years [5] Group 3 - The company is expanding its consumption scenarios through the "foodification" of dining products, which is a core strategy for the future, allowing flavors to reach more households beyond the limitations of physical dining spaces [5]