BYD(SZ:002594) 3 6 Ke·2026-01-19 10:45Core Viewpoint - Zhao Changjiang, former general manager of BYD's Tengshi brand, has joined Zhijie Automotive as executive director and executive vice president, which is expected to enhance Zhijie's competitiveness in the high-end MPV market with the upcoming launch of the Zhijie V9 [1][2][4][24]. Group 1: Zhao Changjiang's Career and Transition - Zhao Changjiang left BYD in October 2022 after a successful tenure, particularly noted for driving the sales of the Tengshi D9 [1][2][10]. - He officially announced his move to Zhijie Automotive on January 13, 2023, after hinting at his new role through social media [2][12]. - Zhao's experience in the MPV sector is seen as a significant asset for Zhijie, which is preparing to launch its first high-end MPV, the Zhijie V9 [4][24]. Group 2: Zhijie Automotive's Strategic Positioning - Zhijie plans to launch the Zhijie V9, targeting the 500,000 RMB mid-to-large luxury market, competing directly with the Tengshi D9 [4][22]. - The brand is undergoing a strategic upgrade, having initiated a "Brand 2.0" strategy in August 2022, with a focus on enhancing brand recognition and sales capabilities [4][29]. - The upcoming Zhijie V9 is expected to play a crucial role in stabilizing the brand's market position and proving the effectiveness of its strategic upgrades [4][25]. Group 3: Market Context and Product Development - The MPV market is experiencing growth, with a significant increase in the penetration rate of new energy vehicles, projected to rise from 9% in 2022 to 49% by 2025 [21][22]. - The Zhijie V9 is set to feature advanced technology, including Huawei's intelligent range extender system and a comprehensive safety suite, which positions it competitively in the high-end segment [22][24]. - The internal expectations for the Zhijie V9 are high, with both Zhao and Huawei's Yu Chengdong expressing confidence in its potential to dominate the market [24].