可口可乐中国将推出马年限定新年烟花罐

Core Viewpoint - Coca-Cola China has officially launched its 2026 Year of the Horse Spring Festival series, featuring a limited edition New Year firework can that incorporates traditional Chinese cultural elements [1] Group 1: Product Launch - The 2026 Year of the Horse Spring Festival series will include a limited edition can designed with horse zodiac and firework patterns, integrating traditional auspicious symbols [1] - The marketing campaign will also incorporate Chinese intangible cultural heritage, specifically embroidery art, to enhance the festive product offerings [1] Group 2: Marketing Strategy - Coca-Cola China's brands will collaborate in the Spring Festival market activities, providing a diverse product range to cater to various consumer scenarios such as stocking up, returning home, visiting relatives, dining, and leisure activities [1]