BILIBILI(US:BILI) Sou Hu Cai Jing·2026-01-19 19:03Core Insights - The article highlights the impact of the "Shanghai Measures to Support Quality Internet Content Creation" (referred to as "Hu Jiu Tiao") which was officially released in July last year, positioning Shanghai as a hub for viral content and providing a platform for creators to showcase their talents [1] Group 1: Event Overview - The Bilibili 2025 Top 100 UP Master Ceremony took place on January 18, gathering diverse internet content creators to celebrate achievements in categories such as Best Work, Original Column, and Best Newcomer [1] - The Top 100 UP Master award aims to encourage original content, serving as a barometer for deep content in the video industry, with evaluation criteria including professionalism, influence, and innovation [3] Group 2: Content Creation Statistics - The Top 100 UP Masters collectively created over 49,000 videos, with a total duration exceeding 990,000 minutes [3] - "Yushuo Sports Xu Jingyu" led in the number of videos created with 6,334, while "Yishu" topped the annual update duration with 18,000 minutes, approximately 300 hours [3] Group 3: UP Master Diversity - Over 60% of the Top 100 UP Masters have been creating content for more than five years, with 18 individuals having over ten years of experience; the longest-serving UP Masters have been active for 15 years [4] - There are 27 first-time awardees among the Top 100, and 12 UP Masters with less than three years of experience, including "Lan Piaopiao Fly" from the gaming sector and "Qingjie Youmei You Wuli" from the knowledge sector, both with only one year of experience [4] - Several UP Masters returned to the Top 100 after several years, such as "Yuge Daochu Pao" and "Laoshi Hao Wo Jiao He Tongxue," who won awards for innovative content [4]