XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-19 21:29Core Insights - Xiaomi's automotive factory in Beijing has become a significant attraction, with a focus on industrial tourism, showcasing advanced manufacturing capabilities and efficiency [1][2] - The factory's production line can manufacture a car in just 76 seconds, highlighting the effectiveness of automation and technology in the manufacturing process [1] - The factory has received over 130,000 visitors in 2025, serving as an educational platform for students and families, enhancing public perception of Chinese manufacturing [1] Group 1 - The factory features advanced technology such as a 9,100-ton integrated die-casting machine and over 700 robotic arms, demonstrating cutting-edge manufacturing processes [1][2] - Xiaomi has successfully integrated cultural and tourism elements into its operations, with merchandise sales exceeding 200,000 units and catering services attracting 70,000 visitors [2] - Due to high demand, the factory has increased its monthly visitor capacity from 10,000 to 25,000 and plans to add a go-kart experience area [2] Group 2 - The concept of "transparent manufacturing" is being effectively implemented, allowing visitors to witness key processes like AI quality inspection and body casting, countering negative perceptions of new automotive entrants [2] - International visitors, including students from Columbia University, have expressed that the factory experience has changed their views on "Made in China" products, emphasizing the high standards of Chinese manufacturing [2]