BILIBILI(US:BILI) Zhong Guo Jing Ying Bao·2026-01-20 00:31Core Insights - Bilibili (B站) has released its annual "Top 100 UP主" list for 2025, highlighting a mix of established creators and newcomers, with one-third of the list featuring new faces [1][2] - The emphasis for this year's selection is on "diligence," with the top creators producing over 49,000 videos totaling more than 990,000 minutes [1][2] - The balance between veteran and new creators remains a contentious topic, with over 60% of the selected UP主 having more than five years of experience [2] Group 1: Selection Criteria and Trends - The selection criteria for the Top 100 UP主 include professionalism, influence, and innovation, with a comprehensive evaluation based on content data [1] - This year's list features 27 newcomers, accounting for 27% of the total, with notable entries from both gaming and knowledge sectors [2] - Long-form content has shown resilience, with knowledge-based creators gaining significant traction, as evidenced by the popularity of certain educational videos [3] Group 2: Notable Achievements and Community Reactions - Established creators like 老番茄 and 罗翔 continue to dominate, raising concerns about the representation of new talent [2][3] - Newcomers such as 于谦 and 罗永浩 have gained recognition for their innovative content, winning the "Best Newcomer" award [2][3] - The community's reaction to the selection process reflects a tension between the desire for high-quality content and the platform's commercial interests, indicating a shift towards more authentic and niche content [4]