Core Viewpoint - The second summit of the Baijiu Heritage Application Co-Creation Alliance highlighted the importance of applying for world heritage status for Chinese Baijiu, with a focus on cultural preservation and the unique aspects of Baijiu production [1][5]. Group 1: Event Overview - The summit took place on January 18 in Jingdezhen, Jiangxi, attracting 6.59 million viewers online, with a peak concurrent viewership of 213,500 [1]. - Wu Xiangdong, Chairman of Zhenjiu Lidu Group, delivered a live broadcast titled "Human Heritage Matters," discussing the significance of world heritage and its protection [3]. Group 2: Heritage Application Insights - Wu emphasized that the "Jingdezhen Handcrafted Porcelain Heritage" is set to be nominated as a world heritage site in January 2025, which could serve as a reference for Baijiu's heritage application [5]. - Despite the rich history and unique brewing techniques of Chinese Baijiu, it has yet to be recognized as a world heritage, with existing listings primarily featuring wine and beer [5]. - The application process for Baijiu heritage status has been ongoing since 2006, involving major brands like Moutai, Lidu, Wuliangye, and Fenjiu [5]. Group 3: Challenges and Recommendations - Current world heritage evaluations focus on endangered projects, which may disadvantage the large and thriving Chinese Baijiu industry in terms of urgency [5]. - Wu suggested exploring alternative application pathways, such as leveraging the French Burgundy region's "terroir" concept and highlighting the unique microbial diversity involved in Baijiu fermentation [5]. - The complexity of the microbial system in Baijiu production, with over 300 types of bacteria, distinguishes it from other distilled spirits [5]. Group 4: Cultural Engagement and Industry Impact - During a dialogue segment, participants discussed enhancing the experiential and relatable aspects of cultural heritage to engage younger audiences [7]. - Wu stated that the heritage application process is more about uniting industry efforts and articulating cultural value than merely achieving success [7]. - The live broadcast sparked significant attention and discussion within the industry, reinforcing Zhenjiu Lidu's leadership role and commitment to heritage preservation [9].
每个人都能成为人类遗产的传承者！吴向东直播呼吁珍视和传承人类遗产