BABA(US:BABA) Sou Hu Cai Jing·2026-01-20 03:01Core Viewpoint - Douyin E-commerce has announced an upgraded plan for its "Nine Merchant Support Policies" for 2026, focusing on optimizing the e-commerce ecosystem and addressing the needs of merchants while balancing the interests of both buyers and sellers [2][3]. Group 1: Policy Upgrades - The new policies will increase investment and systematically upgrade aspects such as cost, traffic, conversion, fulfillment, technology, and governance to enhance long-term certainty for merchants [3]. - A significant change includes the reduction of technical service fees to 0.6% for merchants using the "Qianchuan·Chengfang" product, effectively lowering operational costs [3][4]. - The scope of commission exemptions has been expanded to cover all categories, allowing various business models to benefit from the policies [3]. Group 2: Marketing and Promotion - Douyin has optimized its promotion fee refund policy, reducing promotional costs for eligible orders and minimizing losses from ineffective advertising [4]. - The "Grass Planting Incentive Program" has been upgraded to encourage high-value content production through cash incentives, attracting 3.67 million creators and generating over 1 billion in GMV daily by the end of 2025 [7]. Group 3: Technology Empowerment - Douyin will continue to provide AI technology capabilities to merchants, including free AI customer service to reduce labor costs and improve efficiency in addressing customer inquiries [5][6]. - The dynamic AIGC creative capabilities will assist merchants in generating marketing content while optimizing it based on user feedback [6]. Group 4: Cash Flow and Operational Support - The platform has optimized its payment terms, allowing the shortest payment period to be reduced to 3 days after order confirmation, enhancing merchants' operational confidence [8]. - Douyin's initiatives align with national policies aimed at promoting sustainable e-commerce development and improving the online business environment [8].