MPV不再是中年人的专属：小鹏X9把“90后”拉进增程赛道

Core Insights - Xiaopeng Motors is positioning its Xiaopeng X9 Super Extended Range MPV as the first choice for young families, with over 50% of users being born in the 1990s, breaking traditional MPV user boundaries [1] - The automotive industry is witnessing a shift in technology strategies, with Xiaopeng Motors moving towards extended range vehicles while competitors like Li Auto are focusing on pure electric models, indicating a recalibration of optimal solutions based on user needs and charging conditions [1] - The Xiaopeng X9 is the company's first super extended range product aimed at the global market, representing a critical step in expanding its technological portfolio and user demographics [1] Product Features - The core strengths of the Xiaopeng X9 Super Extended Range include its starship design, active rear-wheel steering, advanced driver assistance capabilities, three-row electric folding seats, a comprehensive range of 1,602 kilometers, and a snow stability system [2] - The vehicle aims to provide a "worry-free" travel experience by addressing family scenarios, long-distance travel, and stability in complex environments [2] User Demographics - The Xiaopeng X9 has a personal user delivery ratio of nearly 80%, which is approximately 35 percentage points higher than its competitors, leading to its top sales position in Hong Kong's MPV market and the highest sales in Indonesia for pure electric MPVs in December 2025 [3] - The user base is notably younger, with 57.2% of buyers being born in the 1990s and 13.7% in the 2000s, compared to an average of only 2% for the entire MPV market [3] - Female ownership is at 22%, indicating an increasing appeal in family decision-making scenarios [3] Software and Technology - Xiaopeng Motors is enhancing its software and intelligent experience, with the launch of the Dimensity AIOS 6.0 system on January 20, which will first be available on the Xiaopeng X9 and other models [3] Market Trends - The market performance of the Xiaopeng X9 reflects a pragmatic shift in technology choices among new energy vehicle companies, where the distinction between "pure electric" and "extended range" is becoming less clear, focusing instead on user demographics, usage scenarios, and system capabilities [4]