HAIDILAO(HK:06862) Sou Hu Cai Jing·2026-01-20 04:34Core Viewpoint - The return of founder Zhang Yong as CEO of Haidilao has led to a significant increase in the company's market value, indicating a strategic shift in leadership amidst ongoing challenges in revenue and profit [2][3][9]. Leadership Changes - Haidilao has experienced three CEO changes in less than four years, with Zhang Yong returning to the role after previously stepping down in 2022 [5][7]. - The recent leadership shake-up includes the resignation of Guo Yiqun as CEO and the appointment of Zhang Yong, who aims to address the company's current challenges [4][5]. - The new board appointments include four women who have been with the company for several years, reflecting a strategy to bring fresh perspectives to the management team [7]. Performance Challenges - Haidilao's financial performance has been declining, with a reported revenue of 20.703 billion yuan in the first half of 2025, a decrease of 3.7% year-on-year, and a net profit drop of 13.7% [9][13]. - The company has faced criticism regarding service quality and employee satisfaction, contributing to its performance issues [9][10]. - The average customer spending has decreased, with figures dropping below 100 yuan for the first time in 2023, indicating a shift in consumer behavior [12][13]. Strategic Initiatives - The "Red Pomegranate Plan" was initiated to diversify Haidilao's offerings beyond traditional hotpot, with 14 new restaurant brands launched, although they currently represent a small portion of total revenue [14][15]. - The company is focusing on innovation and digital transformation to enhance operational efficiency and adapt to changing market conditions [8][10]. - Zhang Yong's return is seen as a move to reinvigorate the company's growth strategy and address the pressing need for new revenue streams [15][20].