小鹏X9超级增程90后用户过半，重塑MPV市场格局

Core Insights - The core viewpoint of the article highlights the emergence of the Xiaopeng X9 as a significant player in the MPV market, particularly appealing to younger consumers, with over 50% of its users being from the '90s generation [1][2]. Group 1: Product Features and Market Position - Xiaopeng X9 is positioned as a "super range extender" MPV, featuring six core strengths including a starship design, active rear-wheel steering, advanced driving assistance, three-row electric folding seats, a comprehensive range of 1602 kilometers, and a snow stability system [2]. - The vehicle aims to provide a "worry-free" travel experience across family scenarios, long-distance travel, and complex environments, marking a shift in the traditional MPV user base [2][4]. Group 2: User Demographics and Market Trends - The user profile of Xiaopeng X9 shows a significant shift, with nearly 80% of deliveries to individual users, which is approximately 35 percentage points higher than competitors in the same class [3]. - The vehicle has achieved a remarkable monthly delivery of 5424 units in December 2025, reflecting a year-on-year growth of 289.1% [2]. - The age distribution of Xiaopeng X9 users is notably younger, with '90s users making up 57.2% and '00s users at 13.7%, compared to an average of only 2% for '00s users in the overall MPV market [3]. Group 3: Strategic Implications and Industry Context - The market performance of Xiaopeng X9 reflects a pragmatic shift in the strategies of new energy vehicle companies, where the distinction between "pure electric" and "range extender" is becoming less pronounced [4]. - The success of the Xiaopeng X9 is seen as a test of the company's strategic flexibility and product adaptability in a rapidly evolving market [1][4].