年轻化趋势显著 小鹏X9超级增程用户90后占比近六成

Core Insights - Xiaopeng Motors' X9 model has achieved significant growth in the home MPV market, with a delivery volume of 5,424 units by December 2025, reflecting a year-on-year growth rate of 289.1% [1] - The X9's personal user delivery ratio is nearly 80%, surpassing competitors by approximately 35 percentage points, indicating a strong market position in the high-end MPV segment [1] User Demographics - The first-time buyer ratio for the X9 is 21%, nearly double the industry average, with 57.2% of users being born in the 1990s and 13.7% in the 2000s, showcasing a clear trend towards younger consumers [3] - Female ownership stands at 22%, highlighting the model's appeal among family users [3] Purchase Drivers - Key factors influencing purchase decisions include "avant-garde design," "leading intelligent experience," and "flexible and practical space," with about 37% of users opting for personalized modifications post-purchase [3] - Approximately 80% of users upgrading from other brands come from luxury brands, indicating strong recognition and appeal among high-end consumers [3] Technological Features - The X9 is equipped with a high-performance computing platform offering 2,250 TOPS, enabling comprehensive driving assistance across various scenarios [3] - The vehicle's intelligent cockpit will soon receive an OTA upgrade to the Dimensity AIOS 6.0 system, enhancing user experience [3] Design and Efficiency - The X9 features a Starship 2.0 design language and an optimized aspect ratio of 1.11, which reduces drag and enhances energy efficiency while maintaining an elegant and dynamic appearance [5] Range and Adaptability - The X9 is powered by a 63.3 kWh fast-charging lithium iron phosphate range extender battery, achieving a CLTC comprehensive range of 1,602 km and a pure electric range of 452 km [6] - It supports ultra-fast charging at 5C+800V, allowing for a 313 km charge in just 10 minutes, and is compatible with 92-octane gasoline [6] User Behavior and Market Trends - Over 92% of users utilize the vehicle for intercity travel, with 81.6% driving more than 500 km daily, demonstrating the model's long-range capability [8] - The X9 has seen significant sales growth in northern markets, with some key cities experiencing year-on-year increases exceeding 300% [8] Future Outlook - The release of the X9 user profile aids in understanding the high-end MPV market trends, as Xiaopeng Motors continues to explore new trends in the high-end pure electric MPV market [8]