丽人丽妆：2025年预亏6320万元至7900万元

Core Viewpoint - The company Liren Lizhuang (605136.SH) is expected to report a net loss attributable to shareholders of the listed company in 2025, with estimates ranging from -79 million to -63.2 million yuan [1] Financial Performance - The projected net profit attributable to shareholders, excluding non-recurring gains and losses, is expected to be between -83 million and -66.4 million yuan for the year 2025 [1] - The anticipated losses are primarily due to the company's self-owned brand being in a product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits [1] Operational Challenges - The losses are attributed to the operational deficits of the self-owned brand stores, which are currently not profitable [1]