“国民神车”连续两个月 0 销量之后，搞了个骚操作

Core Viewpoint - The Honda Fit, once a popular model, is now facing a dramatic decline in sales, with a recent announcement of a limited release of 3,000 units amidst a backdrop of zero monthly sales for the past two months, highlighting the challenges traditional fuel vehicles face against the rise of electric vehicles [1][3][22]. Group 1: Sales Performance - The Honda Fit's sales plummeted to just 3 units in October last year, and it recorded zero sales in November and December, culminating in a total of only 2,695 units sold for the entire year [3][19]. - In stark contrast, the peak sales year of 2018 saw the Fit sell 129,000 units, indicating a 98% decline in sales over seven years [19][21]. Group 2: Market Position and Competition - The emergence of electric vehicles has significantly eroded the competitive advantages that the Fit once held, such as space and fuel efficiency, making it less appealing compared to newer models from domestic manufacturers [6][13][21]. - Domestic fuel vehicles are now offering better space, power, and features at similar price points, further diminishing the Fit's market relevance [21][22]. Group 3: Strategic Decisions - The decision to limit production to 3,000 units is seen as a strategy to control capacity and avoid excess inventory, allowing Honda to allocate resources to more profitable models [22][25]. - This limited release also serves to target a niche market of loyal customers who value the brand's heritage and performance, rather than appealing to the broader market that has shifted towards electric vehicles [26][28]. Group 4: Product Features and Upgrades - The new Fit model features a 10.1-inch smart screen and supports various smartphone connectivity options, representing a significant upgrade from previous models [14]. - Despite these upgrades, the Fit's core attributes, such as its size and performance, are no longer sufficient to compete in a market increasingly dominated by electric vehicles [13][17].