丽人丽妆2025年净利预亏6320万—7900万元，同比增亏

Core Viewpoint - Liren Lizhuang (605136) expects to report a net profit loss of between 79 million to 63.2 million yuan for 2025, following an estimated loss of approximately 24.4 million yuan in 2024 [1] Financial Performance - The company anticipates a net profit loss of about 79 million to 63.2 million yuan for 2025 [1] - For 2024, the projected net profit loss is around 24.4 million yuan [1] Business Strategy - The expected losses are attributed to the company's self-owned brand being in a product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits [1] - The operational losses are primarily due to the performance of self-owned brand stores [1]