优惠券交给AI，引发新的“杀熟”担忧

Group 1 - Google has launched an AI shopping framework called UCP, which includes a feature for direct offers that allows AI to provide personalized discounts based on user intent during shopping conversations [1] - The feature is currently in testing and has attracted participation from major retailers like Shopify, Macy's, and Target, with plans to expand beyond discount coupons to include free shipping and gifts [1] - Concerns have been raised about potential price discrimination and the ethical implications of AI analyzing user data for personalized sales, although Google has denied these claims and emphasized that the goal is to offer lower prices [2][3] Group 2 - The implementation of AI in shopping raises questions about transparency and the potential for price discrimination, particularly if AI uses personal data to determine pricing strategies [3][5] - A report indicates that traffic to shopping websites via AI is expected to increase significantly, highlighting the growing importance of AI in consumer decision-making [6] - Companies are increasingly focused on how AI recommendations influence product visibility and sales, shifting the competitive landscape from traditional marketing strategies to AI-driven recommendations [6]