三棵树“1+N”战略引领焕新家居 苏州15店联袂开业

Core Insights - The event held on January 18, 2026, in Suzhou marked the launch of the "1+N" strategy by the company, emphasizing its commitment to upgrading its business model and contributing to the national strategy of "suitable living" [1][3] - The "1+N" ecological model focuses on a core product of coatings while extending into various service scenarios and ecological resources, transforming the traditional single service into a comprehensive home renovation service [1][7] Company Strategy - The company aims to open over 10,000 stores by 2026 and 30,000 by 2030, reflecting its ambition to lead the transformation of the Chinese home furnishing industry and expand its global presence [3] - The launch of 15 community renovation stores in Suzhou represents a significant step in implementing the "1+N" strategy, enhancing service accessibility within a three-kilometer radius of core communities [5][8] Market Impact - The "1+N" strategy has transitioned from traditional product delivery to a one-stop space renovation solution, addressing the demand for improved living environments while aligning with green and low-carbon development principles [7] - The company's rapid expansion has reached over 300 cities nationwide, showcasing its strong market appeal and brand influence [5] Future Vision - The company is committed to enhancing home health, beautifying cities, and improving quality of life, with a focus on user-centered services and ecological support [7] - The new community service model aims to closely integrate with residents' needs, providing quick responses and comprehensive responsibility, thereby contributing to urban renewal and enhancing living quality [8]