专访滨江集团董事长戚金兴：2026年销售目标800亿元

Core Insights - In 2025, Binhai Group achieved a sales revenue of 101.7 billion yuan, marking the sixth consecutive year of exceeding the 100 billion yuan threshold, ranking tenth among national real estate companies and first among private firms [1] - Chairman Qi Jinxing emphasized that while the real estate industry is undergoing significant adjustments, there will always be companies that can navigate the challenges effectively [4][5] - The company aims to transition from a focus on scale to one on quality, with a projected national housing sales figure of over 8 trillion yuan in 2025, indicating the sector's enduring importance in the economy [4] Financial Performance - By the end of 2025, Binhai Group reduced its interest-bearing debt to 26.2 billion yuan and achieved a financing cost of 3.0%, indicating a balanced financial position [1][7] - The company maintained a land acquisition amount of 19.2 billion yuan, ranking seventh nationally and first among private firms [7] Strategic Direction - The company has shifted its strategy from "crawling forward" to "standing up and preparing to charge," focusing on financial stability and readiness for future opportunities [7] - For 2026, Binhai Group set a sales target of approximately 80 billion yuan, aiming to maintain over 1% of the national market share despite longer construction cycles [11] Market Positioning - Binhai Group is committed to the "good house" concept, which emphasizes quality over price, defining it through five key attributes: good architecture, good landscape, good decoration, good facilities, and good service [9] - The company plans to focus its investments primarily in Hangzhou, with 60% of funds allocated there, while also targeting Shanghai for expansion, marking a strategic shift from previous approaches [12] Industry Perspective - The real estate sector is viewed as a critical component of the Chinese economy, with a persistent demand for improved living standards, suggesting that the industry will evolve rather than disappear [4][5] - Binhai Group's resilience and commitment to quality serve as a confidence symbol in the private sector, demonstrating that well-managed companies can thrive even in challenging market conditions [8]