Tesla(US:TSLA) 3 6 Ke·2026-01-21 03:15Core Insights - Tesla's performance in the automotive sector for 2025 is disappointing, with a total global delivery of 1.636 million vehicles, marking a decline of over 8% compared to 2024 and a further drop from 2023's 1.808 million [3][5] - The company has faced two consecutive years of negative growth, signaling urgent need for order recovery, particularly in key markets like China [3][4] Group 1: Sales Performance - Tesla's quarterly global delivery figures for 2025 were 336,000, 384,000, 497,000, and 418,000, showing a recovery in Q2 but an unexpected drop in Q4 [1] - In China, Tesla's retail sales were 625,000 units, down 4.78% year-on-year, while wholesale sales, including exports, were 851,000 units, down 7.08% [4] Group 2: Financial Strategies - Tesla has maintained its pricing strategy without significant price cuts, instead opting for financial policies to stimulate potential buyers [6] - The introduction of a "seven-year ultra-low interest" financing plan for various models aims to lower the purchase threshold, appealing to budget-conscious consumers [9][11] - Competitors like Xiaomi and Li Auto have quickly adopted similar financing strategies, indicating a competitive response to Tesla's approach [11][14] Group 3: Market Dynamics - The rapid adoption of financing plans by competitors reflects the intense competition in the electric vehicle market, with companies willing to sacrifice margins to attract customers [14][15] - The potential for a price war is evident as more brands follow Tesla's lead in offering extended financing options [14][15] - Concerns about the long-term implications of such financing strategies include the risk of depreciating vehicle values and the uncertainty of technology advancements over time [21][22]