海底捞首家“糖水铺”特色主题店落地上海

Core Viewpoint - Haidilao has launched its first "Sugar Water Shop" as a themed store, utilizing a "store within a store" model to cater to the diverse needs of business and young consumers [1] Group 1: Business Model Innovation - The new Sugar Water Shop occupies approximately 72 square meters and features an independent dining area [1] - The shop offers a total of 13 products, including 7 fresh sugar water options and 6 ice cream series sugar water [1] - The initiative aims to upgrade the previously single-function waiting area into an independently operated Sugar Water Shop, serving both hot pot customers and walk-in customers from the mall [1] Group 2: Customer Engagement and Performance - The Sugar Water Shop is designed to attract not only diners but also shoppers and office workers in the vicinity [1] - Currently, the shop maintains an order volume of over 100 orders per day, relying solely on offline customer traffic [1]