Core Viewpoint - Tongcheng Travel (00780) experienced a significant stock price increase, with a rise of over 4% in the closing hours, reflecting positive market sentiment following the release of its travel trend report for the 2026 Spring Festival [1] Group 1: Travel Trends - The first wave of travel peak for the Spring Festival is expected around February 6, with the highest passenger flow anticipated on February 13 and 14 [1] - Domestic flight ticket prices have seen a slight increase compared to the same period last year [1] - Major departure cities for rail travel during the Spring Festival are concentrated in first-tier cities and regional hubs, including Guangzhou, Chongqing, and Beijing, while popular cities for air travel include Shanghai, Guangzhou, and Shenzhen [1] Group 2: Travel Demand Insights - The "longest Spring Festival holiday in history" is expected to significantly boost travel demand, with an estimated 13% of air travelers and over 30% of rail travelers planning to travel more than twice during the Spring Festival, marking new highs since 2023 [1] - The online travel penetration rate in lower-tier markets presents substantial growth potential, which the company aims to capitalize on [1] Group 3: Company Performance - The company is actively expanding its app and other multi-channel traffic sources while deeply exploring consumer demand to enhance user value [1] - Recent quarterly metrics show a continuous increase in MPU (Monthly Active Users) and average revenue per user, with Q3 2025 figures reflecting growth of 3% and 12% respectively, indicating a trend of simultaneous volume and price increase in overall operations [1]
同程旅行尾盘涨超4% 26年春运需求显著上升 公司有望把握在线旅游下沉市场增长红利