耐克大中华区CEO换人：利润缩水49%，外方“新帅”接任

Core Insights - Nike announced the resignation of Angela Dong, the current head of Greater China, effective March 31, with Cathy Sparks appointed as the new Vice President and General Manager for the region [1][2] Group 1: Leadership Changes - Angela Dong has been with Nike since 2005 and has held several key leadership positions in Greater China, contributing significantly to the brand's engagement in the region [1] - Cathy Sparks, who has 25 years of experience at Nike, previously served as Vice President and General Manager for the Asia Pacific and Latin America region, and is expected to deepen consumer connections in Greater China [2] - Other leadership changes include Crissy taking over as interim Vice President and General Manager for APLA, and César Garcia replacing Carl Grebert as Vice President and General Manager for EMEA [2] Group 2: Financial Performance - Nike's financial results for Q2 of fiscal year 2026 showed revenues of $12.427 billion, a 1% year-over-year increase, but a 32% decline in net profit to $792 million [3] - The Greater China region reported revenues of $1.423 billion, a 17% year-over-year decline, with a 49% drop in EBIT [3] - Nike's total inventory was $7.7 billion, down 3% year-over-year, indicating challenges in market performance [3] Group 3: Strategic Initiatives - Nike is undergoing organizational changes to enhance product innovation and market responsiveness, as part of its 'Win Now' strategy [3][4] - The company remains optimistic about the long-term potential of the Chinese market and is committed to optimizing operations to adapt to market changes [3]