多元探索尚未奏效，惠发食品五年四亏

Core Viewpoint - Huihua Foods, a long-established frozen prepared meat products company, is expected to report a significant loss in 2025, with a projected net profit attributable to shareholders ranging from -75 million to -62 million yuan, representing a year-on-year decline of approximately 273.81% to 352.19% [2] Financial Performance - Over the past five years, Huihua Foods has faced continuous pressure on profitability, recording losses in four of those years. The company only achieved a profit of 7.52 million yuan in 2023, while incurring losses of 138 million yuan, 120 million yuan, and 16.59 million yuan in 2021, 2022, and 2024 respectively [3] - The 2024 earnings forecast was notably revised from a profit to a substantial loss, leading to a warning letter from the Shandong Securities Regulatory Bureau to the company's management [3] Business Expansion and Strategy - In response to market challenges, Huihua Foods has actively expanded its business into supply chain services and the prepared food sector over the past few years. The supply chain business revenue grew from 69.41 million yuan in 2019 to 584 million yuan in 2024, increasing its share of total revenue from 5.74% to 30.33% [3] - Despite the growth in supply chain services, the gross margin for this segment fell to 7.41% in 2024, negatively impacting the overall gross margin [3] Product Development and Market Challenges - Since 2021, Huihua Foods has increased investments in the development and sales of prepared dishes and healthy food supply chain services, with over a thousand self-developed prepared dishes. However, the revenue from the Chinese cuisine segment only grew from 154 million yuan in 2021 to 181 million yuan in 2024, remaining below 10% of total revenue, and facing declines of 17.94% and 21.43% in 2024 and the first three quarters of 2025 respectively [4] - The company has also ventured into the sugar-free tea market with a hawthorn fruit tea product, but it has not yet achieved significant sales volume, as it is currently unavailable on major e-commerce platforms [4] Industry Analysis - Industry analysts suggest that the core business of frozen foods and hot pot products is facing growth obstacles, which directly affects revenue. The frequent cross-industry expansions may further strain financial resources, as new business developments are not yet mature and lack synergy with the core business [5] - The simultaneous development across multiple sectors may lead to a situation where the company is "doing everything but excelling in none," complicating its operational focus [5]