多元探索尚未奏效 惠发食品五年四亏

Core Viewpoint - Huifa Food, a long-established frozen prepared meat product company, is expected to report a significant loss in 2025, with a projected net profit attributable to shareholders ranging from -75 million to -62 million yuan, representing a year-on-year decline of approximately 273.81% to 352.19% [2] Financial Performance - Over the past five years, Huifa Food has faced continuous pressure on profitability, recording losses in four of those years. The company only achieved a profit of 7.52 million yuan in 2023, while incurring losses of 138 million yuan, 120 million yuan, and 16.59 million yuan in 2021, 2022, and 2024, respectively [3] - The 2024 earnings forecast was notably revised from a profit to a substantial loss, leading to a warning letter from the Shandong Securities Regulatory Bureau to the company's executives [3] Business Expansion and Strategy - In recent years, Huifa Food has actively expanded its business into supply chain, prepared dishes, and sugar-free tea sectors. The supply chain business has seen revenue growth from 69.41 million yuan in 2019 to 584 million yuan in 2024, now accounting for 30.33% of total revenue, surpassing the revenue from meatballs [4] - Despite the growth in supply chain revenue, the gross margin for this segment has declined, reaching only 7.41% in 2024, which negatively impacted the overall gross margin [4] - The company has invested heavily in the prepared dishes sector since 2021, developing over a thousand products. However, revenue from this segment has not exceeded 10% of total revenue and has faced declines of 17.94% and 21.43% year-on-year in 2024 and the first three quarters of 2025, respectively [4] New Product Development - In 2023, Huifa Food launched a sugar-free hawthorn tea aimed at the dining market, competing with brands like Shanzha Tree and Huagi. However, this product has not yet achieved significant sales volume and is currently unavailable on major e-commerce platforms [5] Market Challenges - Analysts suggest that Huifa Food's core business in frozen foods and hot pot products is facing growth obstacles, and the frequent cross-industry expansions may further strain financial resources. The new business developments are still immature and lack synergy with the core business, leading to a dilution of focus and resources [5][6] - The company is attempting to improve its operational situation by enhancing cost control and resource allocation while focusing on its core business and exploring new market opportunities [6]