XIAOMI(HK:01810) Sou Hu Cai Jing·2026-01-21 22:31Core Viewpoint - The article emphasizes that the traditional logic of manufacturing is collapsing, and companies must adapt to a new environment where media and consumer perception play a crucial role in business success [5][10]. Group 1: Changes in Market Dynamics - The market has shifted from scarcity to abundance, where production capabilities are no longer a scarce resource, and good products are merely the entry ticket rather than a competitive advantage [11]. - The linear chain of "R&D - production - marketing - sales" has been disrupted, with the new logic being "content - fans - demand - production," highlighting the importance of understanding user pain points through digital channels [12]. - The focus has shifted from production efficiency to user perception, where companies must prioritize brand recognition and media presence over merely upgrading production capabilities [13]. Group 2: Importance of Media and Perception - The article stresses that facts are less impactful than perceptions; companies must translate their product quality into consumer-friendly narratives to remain relevant [17]. - The "ladder theory" suggests that consumers can only remember a few brands in each category, making it essential for companies to establish a strong presence in digital media to be recognized [19]. - Understanding how media reshapes the business environment is crucial for gaining a competitive edge in consumer perception [20]. Group 3: Strategies for Success - Companies should aim to occupy the "first" cognitive advantage in their market segment, creating unique brand recognition through comprehensive media strategies [20]. - The founder's personal brand is highlighted as a powerful public relations tool, as consumers tend to trust relatable individuals over faceless corporations [23]. - A matrixed survival strategy is necessary, where brands utilize multiple accounts to cover various aspects of consumer engagement and education, moving away from a centralized approach [25]. Group 4: New Business Logic - The logic of doing business has not failed; rather, the old model of focusing solely on manufacturing without effective communication is outdated [27]. - Companies must evolve into "amphibious species," balancing product development with digital engagement to capture consumer attention and market share [27].