抖音发布首份安全与信任报告，与年初相比谣言曝光量下降90%

Core Insights - Douyin held the 2026 Safety and Trust Conference and released the 2025 Safety and Trust Annual Report, highlighting progress in platform governance and transparency efforts [1] Algorithm Transparency and Governance - Douyin launched a safety and trust center website to publicly disclose algorithm principles and address public concerns, with over 1.5 million visits in 9 months [2][5] - The platform organized over 30 communication events with media and scholars to discuss algorithm-related topics, enhancing public understanding of algorithms [2][5] - Douyin collaborated with science communicators to create educational videos explaining algorithm principles, aiming to reduce misconceptions [5] Rumor Management and Content Governance - The introduction of large model technology in rumor management led to a 90% decrease in rumor exposure and a 74% drop in rumor reports compared to the beginning of the year [6][8] - Douyin implemented new governance rules to address emerging issues like controversial information and malicious marketing, including the "Community Hot Information and Account Governance Rules (Trial)" [1][9] - The platform actively verified accounts during controversial events and took measures to protect individuals from online violence and misinformation [9] User Protection and Rights - Douyin launched the "Minor Accompaniment Plan" to enhance protections for minors, including new features and content curation [9] - The platform upgraded user service measures to combat copyright infringement, including tools for bulk reporting and a unified customer service hotline [10] - Douyin's official verification assistant helped over 120,000 users avoid scams and collaborated with law enforcement to combat fraud [10] Future Initiatives - Douyin announced 10 initiatives for 2026 focused on algorithm transparency, platform governance, and user service improvements to foster a safer online environment [10]