【干货】网球产业链全景梳理及区域热力地图

Core Insights - The article discusses the development and structure of the tennis industry in China, highlighting the formation of a complete ecosystem within the industry [2][3]. Industry Structure - The tennis industry chain consists of three main segments: upstream (equipment supply and venue construction), midstream (tennis services), and downstream (consumer end) [2][3]. - Upstream focuses on equipment suppliers, including domestic brands like 红双喜 and Teloon, and international brands like YONEX and DUNLOP. Apparel and footwear brands include Nike, ANTA, and LI-NING [3]. - Midstream services include tennis management, event operations, fitness activities, venue management, and training services, acting as a bridge between suppliers and consumers [2][3]. - Downstream consumption encompasses ticket sales, equipment purchases, venue rentals, and training course registrations, along with media dissemination and derivative services [2][3]. Regional Distribution - The majority of tennis industry chain enterprises are concentrated in Guangdong Province, followed by Beijing, Jiangsu, and Zhejiang [5][8]. - Guangdong is identified as a core hub for manufacturing, particularly for tennis equipment, with a significant number of sports manufacturing companies located in Huizhou [5][8]. - The distribution of enterprises correlates with regional economic vitality, with eastern provinces being the primary concentration areas due to their developed economies [10]. Training Institutions - As of 2024, there are 5,592 market-oriented tennis training institutions in China, with Guangdong having the highest number at 1,463 [12]. Company Performance - The number of listed companies in the tennis industry is limited, with key players including 金陵体育, 兰生股份, 李宁, and 安踏体育. ANTA Sports, a major player, reported a revenue of 70.826 billion yuan in 2024 [13]. Recent Developments - ANTA Sports has launched a tennis strategy, renewed its sponsorship of the China Open, and appointed a top-ranked Chinese tennis player as its brand ambassador. The company is focusing on product innovation and channel upgrades to enhance its competitive edge in the tennis sector [17]. - LI-NING is a significant sponsor of the 2025 Chengdu Open and showcased its full range of tennis products at the event [17]. - Other companies like 浙江天龙网球股份有限公司 and 深圳市弘金地体育集团有限公司 are actively participating in exhibitions and expanding their training offerings [19].