马年生肖茅台“昴”写成“昂”茅台回应，茅台“错版”不是首次

Core Viewpoint - The recent discovery of a printing error on the packaging of the 53-degree 500ml Guizhou Moutai (600519) liquor has sparked discussions about its potential collectible value, as the error involves a misprint of a character on the box [1][2]. Group 1: Company Response - The "i Moutai" official account acknowledged the error, confirming that the character "昴" was incorrectly printed as "昂" and expressed gratitude for consumer feedback [1]. - The company has contacted its supply chain to rectify the issue and is offering exchanges for consumers who have already received the product [1]. - "i Moutai" is considering creating a mold for consumers to correct the error themselves, promoting a sense of co-creation [1]. Group 2: Collectible Value - The term "error version" is recognized in the collectibles community, typically referring to items like stamps and coins that have printing mistakes [2]. - Historical instances of Moutai liquor with similar errors have been noted, such as the "前五背飞" Moutai from 1990, which has become a sought-after collectible [2]. - Industry analysts suggest that the current misprint on the Moutai liquor could lead to increased collectible value due to its rarity and uniqueness, similar to past collectible markets [2]. - Some consumers view the error version as more valuable, but caution is advised regarding authenticity and market conditions [2].