“马茅”经典版印刷错误，茅台紧急回应

Core Viewpoint - The news highlights a printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse), where the character "昴" was mistakenly printed as "昂" [2][4]. Group 1: Company Response - The WeChat account "小茅i茅台" confirmed the error and stated that the company has initiated corrective measures [4]. - Moutai has contacted its supply chain to expedite the modification of the packaging and has offered consumers the option to exchange their products at local Moutai stores [4]. - The company is also considering designing a mold for consumers to self-correct the error if feasible [4]. Group 2: Product Details - The Year of the Horse Moutai liquor was officially launched on January 6, with three variants: Classic Edition priced at 1899 yuan per bottle, Premium Edition at 2499 yuan, and Gift Box Edition at 3789 yuan [4]. Group 3: Market Implications - Some market analysts suggest that the printing error may enhance the collectible value of the Year of the Horse Moutai liquor due to its rarity and uniqueness [7]. - The comparison is made to the stamp collecting market, where misprints have historically appreciated in value [7].